Party Poker's New Site Boosts Performance
Published: Friday, October 10, 2008 Online-Casinos.com
PARTY POKER'S NEW SITE BOOSTS PERFORMANCE
Improvements to the Party Poker website appear to be supercharging visitor numbers
The Market-Pulse poker tracker site reports that Party Poker is enjoying increased action following the recent launch of its upgraded software and website (see previous Online-Casinos.com/InfoPowa report)
Starting in September, the online poker provider's traffic rose 3 percent, surging to 21 percent in the first weeks of October (to an average of 5 200 players every 24-hour period) an indication that players approve of changes that have made the lobby easier to navigate, improved multi-tabling and several other innovative and user-friendly features including a new quick-seat function, live-action previews and customised images.
It may also be a hunger for the potential rewards of an aggressive promotions schedule the veteran operator has triggered - an impressive additional $4 million budget is currently being deployed. The campaign includes $2 million in free cash draws, which is bound to attract many new players, and major investments in the millionaire-style "Big Deal" and "King of the Table" tournaments.
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