Online Gambling Provided Marketing Analytics

Published Saturday, April 04, 2009 -

The Click-through rate or CTR is a way of measuring the success of an online advertizing campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered. Banner ad click-through rates have fallen over time, currently averaging much less than 1 percent. In most cases, a 2% clickthrough rate would be considered very successful. Personalized ads, unusual formats, and more obtrusive ads typically have higher click-through rates than standard banner ads. CTR is most commonly defined as number of clicks divided by number of impressions and generally not in terms of number of clicks divided by the number of persons who clicked. This is an important distinction.

ClickThrough Marketing is an international Search Engine Marketing & Analytics company formed by a team of marketing professionals and search engine marketing experts. The company offers proven best practice search marketing services to help businesses reach new customers within the online market place.

ClickThrough's expertise has led to the development of powerful analytics technology, ClickMetrix. With 100% visibility of results, this technology allows the user to easily track and quantify the results of search marketing campaigns.

A recent report released by the company on some of the biggest names in the online gambling industry reveals which search terms are being used, and how search strategies, pay per click and search engine optimisation are changing search engine rankings. The report compares the broad types of gambling related phrases such as Poker, Gambling, Betting, Bingo, Casino, as well as measuring the cost per clicks for the top 90 percent of key phrases searches.

The Q1 2009 Gambling Sector document is offered free of charge at, providing valuable information and thoughtful comparisons for all companies in the gambling sector. On the 23rd April 2009 a free web cast for more information will be presented by the company.

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