U.K to Study Youth's Online Gambling Interest

Published Monday, May 18, 2009 - Online-Casinos.com

The National Lottery Commission in the United Kingdom has commissioned the services of research group Ipsos MORI to study the habits of young underage gamblers for research purposes. The major study is designed around the underage play of the National Lottery. The study will also provide a much expanded survey of the gambling preferrences of the 12 to 15 youth demographic. A previous study in 2006 provides a baseline comparison for this investigation.

Salford University is providing the technical and academic portion of the survey and will sample a group of almost 9,000 youth to measure levels of underage lottery play. Under the National Lottery Regulations, sales of National Lottery products to persons under 16 years of age are illegal.

Head of Research and Analysis at the National Lottery Commission, Ben Haden, said, "We want to make sure it is as tough as possible for young people to access National Lottery products and this research will help us to understand how well the current measures are working. It will also tell us whether things have changed since the last major study in 2006."

Professor David Forrest,from the Centre for the Study of Gambling at the University of Salford, will be responsible for statistical modeling designed to generate fresh insights into the factors that drive underage play, as well as to identify circumstances in which young gamblers are most at risk of developing addictive behaviour.

Project Manager at Ipsos MORI, Alexandra Ziff, said "Of particular interest will be whether the rate of underage gambling continues to decline as observed in recent years, and whether there has been any change in the types of gambling young people are involved in, given the increasing popularity of the internet and other social media."

The UK National Lottery Commission has a number of methods currently in place for preventing children playing the lottery including interactive online controls and age verification, an agreed advertising code, a game design protocol to ensure games will not appeal to under 16s, programmes of education and testing of retailers, and independent verification through research.

Related news

Return to Latest News