Online Gambling Subconscious Reasoning Measured

Published: Friday, May 29, 2009 Online-Casinos.com

Foviance, is a hi-tech researcher that looks into the online user experience. The company has developed specialised technology to identify subconscious decisions made by gamblers. The latest in eye tracking technology called Emotional Engagement Measurement has given the researchers a inside look at the habits and reasons for online gambling decisions.

Foviance, is an expert in customer experience, revealing how subconscious behaviour can be better understood. Focusing primarily on the internet poker site PKR.com research reveals 5 measures of emotional engagement, when using a website. These are cognitive attention, visual attention, emotional attraction, emotional engagement and an 'apprehension,excitement' index.
A major amount of participant behaviour has been demonstrated by psychologists as irrational and that emotions take over logical thinking.

Catriona Campbell, who is the founder of Foviance, with experience in behavioural psychology, stated, "It is no longer sufficient to create websites which are just easy to use, or have value for money products associated with them. Websites need to appeal to the subconscious; to engage with consumers at an emotional level."

The company with its trademark techniques have shown significant new insights and enables brands to better meet the needs of the market.

"At Foviance we have proven with a number of brands that this holds true for websites. Using our neuro-technology to have a deeper understanding of the emotional facet of the customer experience, we have found we can deliver insight that other methods previously haven't" said Campbell.

Consultancy Director for Foviance, and author of the white paper, Marty Carroll, stated, "It has helped us understand in more detail the satisfaction and impact something like a 'hard luck' or 'congratulatory' message may have. The implications for businesses in all sectors are extensive" Focusing primarily on the presentation and structure of online gambling websites Foviance claims that it's findings challenge generally held beliefs in this area.
Research findings contradict the view that simpler, less visually-stimulating gaming environments attract 'serious' players, suggesting that minimalist, straightforward sites are in fact less emotionally engaging for the participant leading to under stimulation and minimal time spent on the selected site.