Bodog Online Casino Brand Update

Published Tuesday, June 02, 2009 -

Bodog is a different sort of name for an online casino, and as anyone can tell you who has been to the site and played its games or wagered with it's sportsbook it is fun and reliable. A while ago the North American online gambling operations of Bodog Group was acquired from it's founder Calvin Ayre by an individual by the name of Alwyn Morris of the Morris Mohawk Gaming Group. Mr. Morris has a few distinct credits to his name and has been recognized by the Canadian Government for his good work with Aboriginal Youth in the area of stemming alcohol and drug abuse. The prestigious Order of Canada the highest civilian honour in Canada was bestowed on him in 1985.

Born November 22, 1957, Morris is an Olympic Champion competing as a Sprint Canoer at the Summer Olympics in Los Angeles in 1984 winning two medals a gold and a bronze. As far as role models for Aboriginal Youth is concerned Mr. Morris is obviously a good one.

Morris was a principal advisor to the Chief and Council of the Mohawk Nation in the negotiations between the Mohawk Council and the Government of Quebec with regard to the regulation of online gambling. Then he decided to establish a platform for online gambling.

Being an independant sort of person Morris initially wanted to develop his own online casino brand. but when he met Ayre the owner of Bodog who was offering his company up for sale Morris saw a good deal. He decided to buy the established brand for North America. He is not involved with the European operations or with the newly set up Asian operations of Bodog or with the other entertainment brands that Bodog offers.

Morris said, "We manage the product development, maintain the infrastructure, run customer service, marketing, and so on." When talking about his current operation Morris is very clear as to what he wants from Bodog in the long run.

Improvement in user experience, reduction in barriers to entry and considerably more digital entertainment are among the things Morris would like to see. Specifically there are plans to update the casino lobby and to add new and exciting games along with tournaments, contests and promotions. The objective is to give players greater opportunity to win "great bonuses and prizes"

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