Google Adwords for Online Gambling Re-Opened

Published: Sunday, June 14, 2009 Online-Casinos.com

Since 2002 Income Access has offered integrated marketing software to the electronic gaming business. Today Income Access offers four types of solutions and services. Affiliate management, Search Engine Marketing specifically for online gaming, an affiliate network of over 18,000 affiliates, and white label marketing software. The firm has partnered with as many as sixty operators in all online gaming sectors.

Recently Google has re-established Adwords in the U.K. Austria and Ireland, providing an opportunity for Income Access Search Engine Marketing Agency to offer a new stock of solutions that online gambling operators and their affiliates can employ to fulling relize the potential of their markets.

Through the Income Access SEM Agency, operators can expect optimized campaign management, dedicated Adwords support and comprehensive PPC tracking.

By building custom Adwords campaigns that feature targeted keyword sets, PPC ads, and landing pages, operators can maximize the ROI of their Adwords campaigns. These campaigns are then optimized through monitoring on an ongoing basis to ensure that operators receive a maximum return. Income Access Affiliate software can offer their affiliate a range of advanced tracking tools that help them track the lifetime value of each new player. With Affiliate Custom Tracking Tools users are able to track how well certain keywords translate into referrals.

Nicky Senyard, Chief Executive Officer of Income Access, said, "As these three markets have matured, it's become clear that igaming operators need a PPC solution that can target campaigns according to vertical and country," adding "Through our SEM Agency, Income Access is offering operators the opportunity to develop highly targeted Adwords campaigns that will attract the kind of players they are looking to acquire from each market."

The UK, Austria, and Ireland are the first jurisdictions to see Adwords re-opened to online gambling. Google re-opened Adwords to online gambling in the UK in December 2008, and Ireland and Austria in April 2009. This recent development has opened the door for those interested in a resource that quickly and efficiently engages these markets.