Online Gambling Betfair Sets Stage at Ascot

Published: Wednesday, June 17, 2009 Online-Casinos.com

The Betfair Story and How Two Men Changed the World of Gambling by Colin Cameron is due to be published in the near future by HarperCollins. Gambling has always attracted a certain notoriety, and this book focuses on just that notoriety. It does not however mention how Betfair is getting its money's worth in the five-year deal to take over the title sponsorship of Ascot. The book only touches upon the potential conflicts of interest that might arise as Betfair and similar companies become increasingly important sponsors of many major sporting events.

Thought to be worth in excess of £1m a year, Betfair was able to name its terms to the Queen's course. It certainly has done a smack up job of it too.

Not only does Betfair have a banner every 25 feet the length of the seven-minute walk from the station to the course but it includes six Betfair arches along the way. Stall handlers will be required to wear the Betfair logo on a bib and Betfair's distinctive branding will be visible in every stall on the Gold Cup Event Day. This is a great strategy that the marketing division at Betfair has thought of, every BBC viewer will be aware of Betfair's operations come race day. Betfair has, as the author of the 'The Betfair Story and How Two Men Changed the World of Gambling' points out Betfair has always been a company that thinks outside the box and they were lucky when their enterprise coincided with the liberal and modern regulation of betting in the UK.

Betfair will realize much more of their potential as broadband grows throughout Europe. Anyone reading this book will be fascinated by the personalities and factual content, anyone watching the Royal Ascot on BBC will be sure to see where Betfair is headed.