Netplay Stanleybet Offer Live Betting Products

Published Monday, July 13, 2009 -

NetplayTV hits just keep on coming as they sign yet another great deal for them with Stanleybet International. Coming on the heals of another potential money making arrangement with Playtech, reported earlier this week, the interactive gambling firm from the United Kingdom has made a two year agreement with one of the top European gambling groups Stanleybet International.
Stanleybet will become the first retail distribution partner for the interactive company, with the arrangement seeing Netplay launching a new set of live betting products. Introduction of the new retail products will initially be in a hundred of Stanleybet's 1,400 shops, where patrons can have a taste of Netplay's classic branded live table games, such as Live Roulette on dedicated terminals.

Guy Templer head of Netplay's newly set up business to business sector will take care of the Stanleybet contract. Most of Stanleybet International's concerns are in Italy, and the company also operates in Poland, Belgium and Germany.

Martin Higginson, Chief Executive Officer of NetPlay TV plc.had this to say about the agreement, "Over the past two and half years we have worked hard to perfect our live interactive casino gaming offering. Customers are now demanding more from their gaming experience and we are uniquely positioned to deliver the customer exactly what he or she needs," he added, "Our live interactive TV products beat their equivalent online games by a factor of more than six to one in revenue terms and generate player session lengths of over 90 minutes. This new deal with Stanleybet International is a significant milestone for the group. The move into supplying retail operators is a first for the company and opens up new global opportunities,"

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