Youth Play Online Bingo in Britain

Published: Wednesday, July 15, 2009 Online-Casinos.com

The specialised research group Mintel has shown in a recent study that online bingo has now become a passion for wealthy young professionals in the UK. In the last ten years players under 45 years of age is now gone up to 62 percent of those enjoying bingo.

The study also found that players aged 18 to 24 now make up 700 000 of Britain's 3.5 million bingo players.Twenty percent of bingo's turnover in Britain now comes from online. The game is lauded for being "simple and retro', and online chat with other players makes it sociable.

New trends revealed by the study indicate that an increasing number of young, well-to-do urban professionals are now frequenting Internet bingo halls. The target demography of bingo has witnessed a huge change as a result. Almost 3 out of every 5 bingo players are now below 45 years of age. Most obvious is the fact that internet availability has become common place in the last ten years and young people are the most likely to embrace these new technologies. Young, urban professionals are taking up the old game as a simple form of recreation and online socialising paired with the chance of some reward. The social demographic is changing upwardly too with skilled workers and white collar professionals making up 38 percent of the bingo players in Britain up from 11 percent five years ago.

Gala and Mecca are the only brands with a significant online brand presence. Their revenues in their land based bingo halls decline while revenues online increase. Competition is much stronger online so the study also pointed out. Account executives should take heed of the growing demographic trend and start to advertize to the upwardly mobile youth as the next wave of revenue generators for bingo.