SafeCharge to Service William Hill Online Gambling

Published Sunday, October 04, 2009 - Online-Casinos.com

SafeCharge International a leading payments service provider, has partnered with William Hill, the now Gibraltar based online sportsbook in a deal to provide financial services to the betting firm. SafeCharge was launched in 2000, in response to the emerging need by the e-commerce world for a reliable and secure online payment system. SafeCharge industry experts developed an online fraud detection platform to protect merchants from the risks they were exposed to in the internet enviroment.

Combining over 9 years of industry expertise and technological know-how, with subsidiaries worldwide, SafeCharge's well-established banking relations with leading acquiring banks, merchants are able to acquire numerous direct merchant accounts without the tedious labour intensive actions required to open new accounts with different payment providers. Their globally competitive rates are attractive to many online industries.

Headquartered on the Isle of Man, in the United Kingdom this a small but vibrant established firm.

William Hill online has decided on SafeCharge as one of their online payment solutions because of the firm's unique ability to provide a solution customized for their business needs. With the Traffic Management feature, transactions are routed to the most suitable acquiring bank, in most currencies. SafeCharge's risk management includes modules based on a unique collection of online transaction checks and rules engines with pre-defined and customized rules that transactions must go through.

David Avgi, Chief Executive Officer of SafeCharge International said, "We really took great measures to ensure that Gibraltar-based William Hill Online gets exactly what they need. Providing our merchants with a tailor-made package has always been our secret to long-term client retention,"

William Hill is one of the UK's largest bookmakers, with 2,300 shops in the UK and Ireland. William Hill Online provides web based sports betting, casino, poker and bingo. The firm employs over 16,000 people in the UK, Gibraltar, Ireland, Israel and Bulgaria.


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