General Election Advertising From Party Poker
Published: Friday, May 06, 2005 Online-Casinos.com
GENERAL ELECTION ADVERTISING FROM PARTY POKER
Clever marketing rides
on the back of Brit election media frenzy
The marketers at Party Poker
this week took advantage of the huge publicity generated by the British general
election with a poster campaign questioning the poker faces of the various political
party leaders headlined 'Got a bad poker face?'.
Featuring Labour's head
honchos, Prime Minister Tony Blair and Chancellor of the Exchequer Gordon Brown,
the campaign, which runs until May 11, includes the Tory Party leader Michael
Howard and Liberal Democrat chief Charles Kennedy.
The election-themed
96-sheet poster ads will be visible across 32 sites in London, and were developed
by copywriter Anthony Smith and art director Murray Partridge. The first three
executions feature images of party leaders matched with relevant poker straplines
the Michael Howard poster for instance asks: "Good at bluffing?" while
the Charles Kennedy execution observes: "No one to play with?".
The creative is designed to illustrate the most important part of playing
poker online; that no matter what your skill level is, you can still play poker
and take advantage of the opportunity offered by the tens of thousands of players
simultaneously playing whether you are playing for free or real money.
Vikrant
Bhargava, group marketing director of PartyGaming, parent company of Partypoker.co.uk,
said: "Building on our initial burst of national print advertising that broke
at the beginning of April, featuring the King, Queen and the Jack playing cards,
we're aiming to consolidate our position as a leading player in the UK, a fast-growing
poker market. The ads are designed to introduce an element of fun in an otherwise
serious election campaign."
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