Rent-A-Body The New Advertising Fad
Published: Friday, August 26, 2005 Online-Casinos.com
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Rent-a-body the new advertising fad
A certain high-profile online casino that pioneered human tattoo advertising has spawned a new type of agency, it appears - recruiting people to walk around with temporary advertising tattoos plastered on various body parts.
One of Lease Your Body.com's recent recruits, Pittsburgh model and waitress, Sarah Dee has been contracted to wear a temporary tattoo. The logo sits on her forehead and boldly promotes the website Lease Your Body.com. The company hopes to persuade many others to rent out their bodies for advertising tattoos.
"Lease Your Body is a new concept where companies can contract members to advertise their logos," says website creator Alex Fisher. "We are the largest company of this kind with over 2500 members in every major city in the US."
Tattoo wearers can choose the location of the ad and financial rewards ranging from $100 to $5,000 to don a particular logo, depending on its location. The period of the contract is 30 days.
Fisher believes, "This form of advertising will get you attention for the simple reason that people will want to know more instead of wanting to turn the channel."
Sarah Dee comments that she has received a barrage of questions and a multitude of inquisitive looks regarding the tattoo.
It's not just online casinos using the new media, either. Big companies like Toyota and Dunkin' Donuts have been experimenting with the technique.
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