UK Soccer Club To Launch Online Casino
Published: Friday, August 19, 2005 Online-Casinos.com
UK SOCCER CLUB TO LAUNCH ONLINE CASINO
First fully branded football club Internet casino
British football club West Ham United is about to launch a new source of income in the form of an Internet casino according to UK media, and club fans are being urged to take a gamble to support their team.
Hammerscasino.com is claimed to be the world's first fully branded online casino from a football club, and the site will use graphics to take punters on a tour of the stadium to reach the game of their choice. From the lobby area, the site will simulate walking into areas of the ground where gamblers will then be able to play blackjack, roulette, slots and poker.
The venture presents a new marketing niche for West Ham, and the club hopes to reach wider areas with the potential for cross-marketing sales of Hammer's shirts and other merchandise.
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