Marketing To Be Boosted At VC Gaming
Published: Friday, June 24, 2005 Online-Casinos.com
MARKETING TO BE BOOSTED AT VC GAMING
Slower business a wake up call
British gambling group Gaming VC has not let the grass grow under its feet following weakening revenues over the past three months.
With refreshing honesty, the company has announced its intention to introduce a new marketing program following a fall in profits that directors believe is due to marketing deficiencies.
Although 2005 had a positive start with daily average net revenues ahead of target, thanks to the launch of new slot machine games, Gaming VC declined in the second quarter with deteriorating revenues. Projected half-year profits of Euro 21 million are below target as a consequence, the company reports.
Immediate marketing responses to the situation have made improvements, and further large-scale marketing initiatives are being prepared over the next few weeks, backed by a fresh marketing strategy for the remainder of 2005.
Gaming VC's CEO, Steve Barlow says "whilst we are disappointed to have fallen short of some of our targets, we are encouraged by the success of our recent marketing efforts and are confident that the strategy we have defined will allow us to meet market expectations for the year."
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