Will Hill & At The Races Mobile Service
Published: Friday, June 10, 2005 Online-Casinos.com
WILL HILL - AT THE RACES COLLABORATE ON NEW MOBILE SERVICE
Officially launched this week
Following a month of "soft launch" operations, At The Races and William Hill this week announced the official operational start of the UK's first live, daily, interactive 3G sports service on 3, a British video mobile network.
At The Races 3G will make available all of of the racing site's previews, news, analysis and UK and Irish horseracing content as a live broadcast to over 3 million subscribers, and gamblers can place a bet on the action through William Hill.
With over 6 million 3G handsets now in use in the UK, the mobile video market is poised to make a major contribution to online gambling revenues as interactive content becomes more readily available to users via video short codes.
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