Broadband Poker - 5 million player reach
Published: Friday, March 18, 2005 Online-Casinos.com
BROADBAND POKER
5 million player reach
World Poker Exchange (WPE) announced thi week that IFILM Corp., a broadband entertainment destination reaching more than five million people per month will exclusively stream clips and highlights from Worldpx.com's first annual World Intercollegiate Poker Championship in Cancun, Mexico from March 12 - 14, 2005.
IFILM.com will film the final table of the free national Intercollegiate poker tournament that spanned 120 top U.S. universities, awarding scholarships and other college-oriented prizes as the first national on-line/off-line poker tournament exclusively marketed to college students.
The company will produce shorts of the tournament action, which will be hosted by MTV diva, Trishelle, interview the various college poker players, and capture the juxtaposition of poker play amongst Spring Break antics. The Poker Championship content will be featured prominently on the IFILM.com website and syndicated to online partner sites that are targeted on the college audience.
Haden Ware, CEO, World Poker Exchange says, "IFILM.com has a loyal following among college-aged consumers across multiple territories that appreciate independent and alternative video programming, making it a natural media partner for our unique college tournament. The college sector is one of the fastest growing demographic segments of on-line poker, which is why we chose to host the final table at ground zero of Spring Break."
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