Paddy Power to Provide Sports Betting for BC's PlayNow Online Casino

Published Wednesday, December 14, 2011 -

In Canada the provincial governments of British Columbia, Quebec and soon Ontario are involved in offering online gambling services to their residents. British Columbia Lottery Corporation got off to a rough start with a hacking scandal a few days into the launch of the but have been active in making positive changes to the online casino ever since.
Paddy Power, the Irish bookmaker which has had it fair share of ups and downs was pleased to announce it had struck a deal with the British Columbia Lottery Corporation to provide services to the fledgling internet casino beginning in the summer of 2012. Paddy Power will be supplying product, pricing and risk management services to the corporation’s online sports betting aspect. The deal will continue for three years and is expected to generate more interest in the new BC casino.

Paddy Powers ventures in Australia have proved profitable but have taken some time to work out the details. Patrick Kennedy, Paddy Power’s Chief Executive Officer commented on the arrangement,  “We are delighted to be partnering with BCLC. They are our first lottery partner, and this is our first transaction in North America, a geography which will be of increasing strategic importance to us in the future. Today’s announcement is a further endorsement of our product and partnership capabilities. As the global online market continues to regulate, these qualities continue to position us strongly for future international expansion.”

Rhonda Garvey, who is Vice-President of eGaming at BCLC, said “We are very excited about our partnership with Paddy Power and the opportunities it will bring to Paddy Power’s proven expertise and product integration with the system is essential to providing our players with an unparalleled online sports betting experience.”
Paddy Power went through all the proper channels in order to cinch the contract. The company had to comply with guidelines set out by the Gaming Policy and Enforcement Branch of British Columbia which authorized the deal for the BCLC to offer sports betting in the province.



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