Paddy Power Gambling Services Adverts Now in M2M Hands

Published Friday, June 01, 2012 -

Paddy Power the Irish gambling services company with the most controversial ad campaigns has put their money with offline partner M2M to produce and plan the next round of sometimes funny and always a little off the wall ads for the already well known betting firm. CampaignLive reported recently that a presentation bid for the £8 million account took place and M2M secured the work from digital specialists Zenith to now have total control of the advertising direction.

Tom Wyse, who is head of media at Paddy Power, will oversee the process as they will work with parent company Omnicom Media Group to develop a number of international advertising scenarios. Omnicom Media Group was founded in 1986, Omnicom Group is a strategic holding company that manages a portfolio of global market leaders. The companies operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services. It is listed on the New York Stock exchange and has won many times at the International Advertising Festival at Cannes, winning 57 awards, or more than twice as many of any rivals, including the Grand Prix, the industry's most prestigious. Forbes magazine elected Omnicom to the Forbes Platinum 400 list of the Best Big Companies in America. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

M2M is a media planning and buying agency that consistently secures a competitive advantage to its clients. An agency defined by a culture of client service and brand immersion, fuelled by dedicated and passionate people, that delivers quantifiably better results. M2M is an agency that offers its clients the 'best of both worlds'. The spirit and culture of a smaller independent twinned with the resource and scale of the Omnicom Media Group.

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