Live Gamer Makes Arrangement With Global Cash Access Holdings

Published Wednesday, August 08, 2012 - Online-Casinos.com

Las Vegas located casino industry financial services supplier Global Cash Access Holdings Inc. recently announced an alliance in the social media and online gambling sector with Live Gamer, which the Global Cash Access regards as a "leading independent wallet, analytics and media supplier for the social gaming space worldwide."

Live Gamer says it is "the world's first combined e-commerce and advertising platform." Based in New York and has arrangements with firms such as Facebook, Electronic Arts and Sony Online Entertainment. With one such alliance it provides Facebook credits. As a "wallet" provider, it enables customers to spend real money on social and entertainment Internet sites.

CEO of Global Cash Access, Scott Betts commenting on the alliance said it will allow GCA to get ready for the moment when real-money Internet poker will be made available in Nevada and other states, with the possibility of online gambling across America. "I'm very excited about our capability'' in the sector, Betts added.

Uncertainty still prevails Betts continued, "We don't know where Internet wagering is going to go. And we don't know who the players will be long term," he said. "Will players in the social gaming space move into the wagering space? It could happen. If it does, these guys (Live Gamer) have a tremendous customer portfolio." Speaking again about the arrangement he said, "It provides their cutting-edge technology, expertise in social gaming and access to a potential new customer base outside the classic casino operator while building off GCA's strengths and leadership in (regulatory) compliance, cash access products and connectivity to 75-percent plus of the casino operators in the United States," "We believe the right solution for GCA to bring to the marketplace is one that provides our customers with an end-to-end solution that not only addresses getting funds on the wagering site, but allows them to integrate social gaming, the monetization of virtual currency and brand expansion with the benefits of a seamless connection between the Internet and the brick-and-mortar world of traditional casinos,"

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