Playboy and Amaya Gaming Team Up for Online Gambling

Published Friday, December 14, 2012 -

Iconic Playboy is one of the most recognized and popular consumer brands in the world today. Playboy Enterprises, Inc. is a media firm that markets the brand through a wide range of media properties and licensing initiatives. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries.

A recent announcement by Amaya Gaming Group based in Montreal Canada states it has been chosen by Playboy Enterprises to collaborate and develop online gaming initiatives for poker and lotteries featuring the well known Playboy brand in areas of the world where gambling for real money is regulated and licensed. The initial launch of the product is anticipated to begin early in 2013. Amaya Gaming Group has seen great growth in recent months with its acquisition strategy in full swing. David Baazov, Chief Executive Officer of Amaya Gaming Group commented on the deal, "This is a giant global brand for Amaya to partner with online," Baazov added, "We are extremely pleased that Playboy has chosen Amaya to help with their online strategy for both poker and lottery. With its tremendous online audience and boasting one of the highest unaided global awareness and social media user engagements of any brand, we're confident that our collaboration with Playboy will be a recipe for success and look forward to guiding them in their online endeavors."

Scott Flanders, CEO of Playboy Enterprises said, "The Playboy lifestyle is about indulging our passions, and we are focused on bringing content, products and experiences to consumers around the globe that define this lifestyle," Flanders continued, "Gaming is an ideal fit with our strategy and we're delighted to partner with Amaya on this project, combining a leading global brand with a strong technology partner to offer what we believe will be exciting online gaming experiences."

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