Online Gambling Firm Bodog Advertizing in British Columbia

Published Tuesday, October 08, 2013 -
Online Gambling Firm Bodog Advertizing in British Columbia

The online gambling landscape in Canada is a patchwork quilt that has a few grey areas that leave government officials wondering what they should do.

A recent incident in the Atlantic province of New Brunswick had Atlantic Lottery officials crying foul when the online gambling operators Bet365 advertised their services at a Canadian Football League game.

Now on the other side of the country in British Columbia, advertizing has been seen for a grey area online betting operation. Those arriving at the B.C. Place Stadium for the Oct. 6 Vancouver Whitecaps' Major League Soccer game against the Portland Timbers were subject to advertizing for Pepsi, Telus, Optik TV, Choices Markets, Vancouver Home + Design Show, B.C. Children's Hospital Dream Lottery and The site is a fun version with no money wagered or paid out, sports and poker gambling website that was created in 1994.

The Bodog campaign shows a dark-haired woman in a green bathing suit lying face-up on a green felt card table above the slogan "We Are What Happens in Vegas." There is a red poker chip, two black chips and the King of Hearts card arranged between the young lady’s midriff and the top of her left thigh. The dot net portion on the advert is small enough to almost go unnoticed.

The controversy lies in the fact that here is an ad promoting a website that is competition for the legal government gambling offering on British Columbia’s largest public building.

Bodog's website puts Rogers-owned Sportsnet, CTV and TSN, SN590 Radio and The Score on their media partners list and Bodog remains an official sponsor of the Canadian Football League and 101st Grey Cup. The Federal laws in Canada say the provincial governments along with their chosen private sector partners are the only legal gambling entities available in Canada.

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