Icertis and bwin.party Online Gambling Form Partnership

Published Sunday, October 13, 2013 - Online-Casinos.com
Icertis and bwin.party Online Gambling Form Partnership

The internet gambling industry requires a number of systems to keep the business viable and one of those services includes storage of the mountains of data that internet betting generates. Icertis shares a close partnership with Microsoft ever since its creation. Microsoft is Icertis’ customer, Icertis is a Microsoft customer whose products are built on Windows Azure and the Microsoft technology stack, and both companies work closely with each other on sell-with and go-to-market activities.

Bwin.party digital entertainment has partners with Icertis. The company has recently announced a partnership agreement with the online gambling company to fulfill contractual requirements by facilitating a safe and common storage solution that effectively manages and monitors their entire portfolio of contracts.

Icertis services will improve user productivity for bwin.party allowing better tracking of contracts including renewal and expiration dates, and strengthen bwin.party’s contracting process helping save costs and allow significant improvement in contract turnaround time. Sports bets are the core business at bwin. digital entertainment today, the sports betting lineup includes more than 90 different sports; the core area of customer interest is football.

Bwin.party has an operating income of € 16.5 million 2012 and made € 24.9 million 2012 in net profit. bwin.party has a leading gaming market position for each of their product verticals that includes online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, partypoker, PartyCasino and Foxy Bingo.

Bwin.party will benefit from the Icertis services in many ways as the leading provider of enterprise solutions in the Microsoft Cloud. Icertis' suite of products and solutions are built around three fundamental principles. Ease of use and deployment with quick return on investment and access to data and business processes anytime, anywhere on any device.

The rapid iterative, agile development to quickly address customer needs surround products and pre-fabricated development with integrated frameworks, helping to diminish deployment timelines, improve time to value, and making employee, partner, and customer interactions more effective and cost-efficient.

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