BetFIRST Employs SBTech's Online Betting Platform

Published Tuesday, September 02, 2014 -
 BetFIRST Employs SBTech's Online Betting Platform

The online gambling industry has seen many changes in the past few years with companies growing in leaps and bounds and deals being made providing that growth. European internet gambling is seeing the most change with a robust betting market and lots of firms offering great products for the punter.

Sports betting is a mainstay of many online operators as well a a huge number of regular punters. It was recently announced that sports betting solutions provider SBTech has penned a deal to provide BetFIRST a Belgian online and land-based operator with its online and internet mobile sports betting platform.

Since 2007 SBTech has met  the ever changing challenges in the sports betting industry. This supplier gives operators an efficient, flexible and cost-effective solution for the management of sports betting platforms and services.  SBTech can be tailored to operator needs, wit solutions that are highly flexible containing a wide range of customization options.

The arrangement with BetFIRST will see it change from its current sports provider to the SBTech platform. Offering more than 13,000 monthly live events and over 200 different bet types, including fast market betting the comprehensive SBTech platform has mobile and live action punting available 24/7.

BetFIRST’s managing director Lionel Lammens commented, “SBTech's offering is second to none. Their convergence solutions for online, mobile and retail will give us unique added value, help us grow faster and provide our loyal players with an even better betting experience.”

Chief Executive Officer of SBTech, Itai Zak, continued to explain, “BetFIRST is yet another highly respected operator who has chosen to switch to our superior platform because of our constant innovation and proven experience in regulated markets.”

SBTech  also announced last month it had finalized  an exclusive multi-year deal to provide a service for the white label operation of The Gaming Partnership (TGP), the business-to-business brand of independent bookmaker JenningsBet.



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