U.K. Responsible Online Gambling Efforts Increased

Published Friday, January 02, 2015 - Online-Casinos.com
U.K. Responsible Online Gambling Efforts Increased

Playing at online gambling sites can be addictive because the games can be fun and exciting but as with all things that are fun it can get out of control if the player is not careful and puts limits on the activity. Harm reduction has been the mainstay of legislation approved by governments which is aimed at helping players of online gambling activities remain responsible. Governments realize that the operators of online gambling services are doing what they can to keep the players focused on their limits with various campaigns and organizations maintaining the vigil. Online gambling has been gaining in popularity and thus efforts have been stepped up lately to mitigate any problems as well as offer help to those in need of assistance.

With new legislation in the United Kingdom the largest of the online betting industry’s operators such as Paddy Power, William Hill, Coral, and Ladbrokes have said they will proceed with plans to carry responsible gambling reminders in their marketing campaigns which include television and online advertizing. The newest campaign is being developed by the Senet Group, which is a new body that  despite being set up by the betting brands mentioned says it is an independent entity. The message, ‘When the fun stops, stop’ is aimed to "raise awareness of the potential risks of gambling and the benefits of staying in control," additionally, Gambleaware.co.uk will also be featured more prominently in gambling adverts.

The chief executive officer of the Responsible Gambling Trust, Marc Etches, commented, "We commend the Senet Group for its campaign to help gamblers stay in control of their gambling. This initiative is a new and important step in the evolution of responsible behaviour among British-based gambling businesses." Members of the Senet Group have agreed not to advertise free bets or free sign-up offers on television before 9pm and not to advertise gaming machines in betting shop windows.





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