Guardian News Exits Online Sports Betting Market

Published Monday, February 09, 2015 -
Guardian News Exits Online Sports Betting Market

Gambling in all of its forms whether online or offline has had its share of controversy over time. Another example of the public creating that controversy is the recent announcement that the venerable Guardian Newspaper will withdraw from participating in online sports betting with sports book platform provider FSB Technology.

Last February in 2014 The Guardian partnered with FSB Technology to create the GoWager website which was available via the Guardian’s sports web page on its internet site. The service, was managed and run by FSB Tech, and offered pre-match and in-play markets on a range of sports including horse racing and football matches. Under the partnership, FSB Tech provided the technology solutions including the platform, CRM engine, pricing and a team that did the trading.

Now after only  one year in operation the Guardian has decided to leave the joint venture deal after concerns were voiced over the relationship between the readership of the newspaper and the paper’s involvement in the gambling industry. The concerns were linked with a long-term review by the newspaper’s commercial partners, over extending the online betting service to other sporting events and games.

A spokesperson for the Guardian News and Media company explained the move in statement to the press, “Following a review, we have decided to draw the GoWager partnership to a close,” the statement continued, “Guardian News and Media is always seeking new ways to innovate commercially, but we are also mindful of the views of our readers, some of which were outlined in a readers’ editor’s column about GoWager last year. “This decision was unrelated to the services provided by FSB Technology (UK) Ltd and the GoWager website will continue without Guardian involvement.”

The exit from the online betting market by the Guardian reflects that the newspaper is listening to it consumers and has acted accordingly.


Related news

Return to Latest News