Australia Experiencing Online Gambling Growth

Published Friday, February 20, 2015 -
Australia Experiencing Online Gambling Growth

Australia has had legalized and regulated online betting for some time now and financial results are starting to reflect the impact of that change. A 133-year heritage has made the company one of the most established gambling operators in the world, it owns and operates a wide portfolio of brands including TattsBet, Tatts, NSWLotteries, Golden Casket, Bytecraft, Talarius and Maxgaming.

The recent financial results issued by the company reveals a net revenue increase of 14.6% to AUS $139.8 million (£70 million) as group revenues rose a modest 1.2% to AUS $1.51 billion. The company expected a rise in revenue generation with the introduction of more online gambling services to Australians. A statement issued by the Tatts Group management said its online gambling division had driven H1 2014 improved performance, with Tatts Group revealing that 24.8% of wagering revenue generated from digital offerings, countering  a decline in bets placed on the phone. Customer relationship management has been improved according to the Chief Executive Officer of Tatts, Robbie Cooke, who said that he was pleased with Tatts Group digital performance. Mr. Cooke commented further that these new capabilities could also be used for the impending launch of the Tatts’ UBET brand.

Competition from offshore sources such as Sportingbet, Bet365 and Sportsbet is driving the establishment of a new brand for Tatts UBET due to launch soon this year replacing the Tatts and TAB brands offered. Cooke commented that the firm was testing new wagering technology as part of the rebranding which will include mobile apps, virtual racing and self serve betting terminals.

Cooke commented on the drive towards more interactive business offerings from the company, “We are optimistic about our potential to deliver strong growth in digital,” Cooke continued to add, “The increase in digital sales more than offset the decline in phone-based sales. In fact, our digital sales growth is outpacing the phone sales decline three to one.”






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