bet365 Launches Geolocal Tech NetAcuity Edge

Published Tuesday, April 14, 2015 -
bet365 Launches Geolocal Tech NetAcuity Edge

A veteran firm dating back to 2000 bet365 is considered by many to be one of the world's leading online sports betting companies. With as many as 14 million customers worldwide the 2100 member team at bet365 delivers its products in 17 different languages. Headquartered in Stoke on Trent in England the company has been an innovator in sports betting from the start. bet365 has always employed the latest technology in order to give the punting consumer the best service experience possible.

Bet365 has recently implemented the NetAcuity Edge™ IP geolocation technology supplied by Digital Element enabling bet365 to localise website content and thus again improving the customers overall gambling experience. IP geolocation gives the betting firm the ability to simplify and target content and to instantly serve products and advertising in the right language and currency improving  response, revenues and customer navigation.

Digital Element is an industry pioneer of IP geolocation technology. Since 1999 the company has been actively challenging the status quo in the ip location industry with intelligence, and its NetAcuity technology.  This innovative solution combines user anonymity complying with the highest standards and highly informative ip routing infrastructure analysis. For more than a decade, many of the world’s biggest online brands, social media platforms and mobile publishers have trusted Digital Element’s technology.

Martin Davies, CEO of Technology for bet365 commented, ``To ensure that our players get a customised experience, it's imperative bet365 uses accurate, reliable and up-to-date IP geolocation data,” Davies continued,  “Digital Element’s NetAcuity Edge™ technology provides us with the most accurate data available, enabling us to operate with confidence that we are offering the best experience possible as well as remaining compliant with any geographic restrictions.’’

Charlie Johnson, Vice President for Digital Element in the UK and Ireland also commented, , “We are delighted to be working with bet365 to enhance the user experience for their players,’’ Johnson  explained further, “The multifaceted applications of our data will allow enhancements to the player's experience no matter where they are based.”







Related news

Return to Latest News