DFS DraftKings Partners With Premier League Football Clubs

Published Thursday, February 04, 2016 - Online-Casinos.com
DFS DraftKings Partners With Premier League Football Clubs

While in America the legality of Daily Fantasy Sports betting is still being questioned by governments in the many jurisdictions in the States, in the United Kingdom and Europe the activity is gaining popularity quickly. In the summer of 2015, The American Daily Fantasy Sports betting company DraftKings secured a license to offer its products in the U.K. to go online in October of 2015 but it has since changed its plans. In November of last year DraftKings said it would be delaying its launch in the U.K. jurisdiction until the beginning of 2016.

DraftKings recent announced it has entered into partnerships with English Premier League football clubs Arsenal, Liverpool and Watford in an effort to garner more attention for the launch in the U.K. market. The global expansion ambitions of DraftKings will see the company offer contests on the eleven sports that are currently available in North America, which includes football, golf and electronic sports competitions. DraftKings logo and advertizing will now be included in the teams’ stadiums and on each of the clubs’ digital and social media channels allowing the company to offer match day tickets and signed club merchandise as well as other prize packages to consumers of the DraftKings products.

Co-founder and chief executive officer of DraftKings Jason Robins, commented on the deal with the English Premier League football clubs,  “The reality in the UK is that DraftKings will bring a totally new experience for sports fans, especially those of Arsenal, Liverpool and Watford. “ Robins continued, “We offer our players the opportunity to test their skill at fantasy contests with the immediacy of daily play.Our ambition is to bring players as close to the action as possible, with all the information they need to assemble the best teams. To do that, we are partnering with some of the biggest names in football here in the UK.”





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