Dutch Online Gambling Advertising Ban Strengthened

Published Tuesday, February 23, 2016 - Online-Casinos.com
 Dutch Online Gambling Advertising Ban Strengthened

The Dutch authorities that deal with online gambling have over the last few years been attempting to regulate the industry and remain in compliance with European Commission rules. In September of 2013 the Dutch government made history with a EUR 100,000 fine that was given to Curacao based illegal online gambling operator Global Stars. Back in 2014 Jan Suyver the Chairman of Kansspelautoriteit the Nederland’s Gaming Authority issued a warning to unlicensed online gambling operators that the authority would begin to close down sites that did not comply with Dutch online gambling laws.

Just last year in June of 2015 the Kansspelautoriteit (KSA) moved to implement new advertising standards and practices for the internet betting industry in the Netherlands. Now the regulator has published a guidance note advising online gambling operators that advertising can only promote legal regulated gambling services to the Dutch consumer. All online gambling is considered illegal since the new laws that regulate online gambling in the Netherlands have yet to come into play. The note reminds operators that advertising on all internet wagering is currently still illegal.

The 2015 new advertizing standards were implemented throughout all Dutch media channels including digital, print, radio and television. KSA revealed that the standards have been implemented by eight leading media owners, and other operators have committed to joining the advertising standards code.

These marketing and advertising standards were critical to protecting Dutch Consumers ahead of the introduction of the Netherlands new online gambling bill and its intention is to create fair business conditions for licensed operators entering the Dutch market and legally serve consumers of online betting products.

Debate is continuing in the Netherlands over the tax rate imposed on gambling in the country. The most recent proposal asks that gambling be taxed at 29 percent, both online and in terrestrial casinos.




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