Online Gambling Sports Sponsorship Deals Soaring

Published Sunday, March 27, 2016 -
Online Gambling Sports Sponsorship Deals Soaring

Knowledge is power in today’s internet world and the online gambling industry relies on statistics to plan and strategize business ventures. The cost of implementing advertizing programs and sponsorship deals is massive and risky so feedback and reliable information is important for making good decisions regarding these applications.

USA based Repucom is one such service that utilises leading technology and facilities for its market research, media evaluation and commercial auditing. This company has created the industry’s first global, full-service portfolio for sport, entertainment and other events. Repucom has become established as the provider for data, insights and intelligence for over 1,700 of the top rights holders, brands, agencies and broadcasters globally.

It was revealed by Repucom that gambling operator investment in European football jersey sponsorship rose 180% in one year.

The European Football Jersey Report 2015/2016 published by Repucom revealed gambling and lottery firms spent €42m on football shirt deals this current season, up from just €15m in the 2014/2015 report. The gambling sector made the sixth position on the football sponsorship scale, rising from eleventh from last year’s report.

UK & Ireland managing director for Repucom Jon Stainer commented that should the current rate of growth continue, the top six leagues could soon be collectively making over €1b per year from sports shirt advertizing deals. Stainer mentioned the rise of wagering service companies’ sponsorship involvement was “certainly worth noting” and credited investments by Betclic Everest subsidiary bet-at-home, Dafabet and Mansion with driving up the sector’s chart ranking.

The Repucom 2015-2016 report covers jersey advertizing sponsorships in the English Premier League (EPL), Germany’s Bundesliga, Spain’s Primera Division, Italy’s Serie A plus the Netherlands’ Eredivisie.

The introduction of advertizing on sports jerseys by online gambling operators has given firms such as Australian online bookmaker Sportsbet partnership contract with AFL Brisbane Lions prominent placement for the brand across all of the club’s digital properties, including desktop, mobile, app and email.


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