Online Sports Betting Tech Firm Odds Model Acquired

Published Tuesday, March 29, 2016 -
Online Sports Betting Tech Firm Odds Model Acquired

The technology required for a successful online sports betting business is reliant on being up to date and scalable. Companies that specialize in platforms dedicated to creating smooth interfaces and easy solutions  are rapidly getting larger and more versatile. Firms such as Gaming Innovation Group Inc. based in Malta is the parent company of several iGaming subsidiaries including operator MT Secure Trade Limited (, platform technology provider iGamingCloud Ltd. online marketing firm Innovation Labs and Zecure Gaming Limited (

Now the growing online gambling solutions and entertainment provider will acquire the sports betting technology company OddsModel AS. The acquisition spells a huge step in GIG’s strategy to offer the best platform for online sports gambling.

OddsModel has developed software used for the automated and manual pricing of global betting markets. The firm compiles data used to generate real-time pricing of Pre-Match and In-Play sports events through the use of quantitative methods and proprietary analytical models, which are complementary to third party odds providers.

The Chief Executive Officer at GIG Robin Reed, commented on the purchase, “We´ve been working towards this acquisition for nearly 8 months and are thrilled to conclude. Sports betting is the largest vertical within the iGaming sector. Through the acquisition and integration of the very exciting software, and vastly skillful people of OddsModel, GIG will significantly enhance its capability to serve attractive and innovative solutions to B2B and B2C customers. We aim at concluding integrations in time to serve our clients and customers a very competitive Sportsbook for the Euro Cup”.

GIG will be integrating  all OddsModel systems into the iGamingCloud’s Sportsbook engine which is  designed to benefit both internal brands and business to business clients., GIG’s  online sports book and casino has won several online gambling industry awards including IGB Best Global Casino in 2015, and Best New Affiliate Program in 2013.


Related news

Return to Latest News