Online Gambling Giants Merge With NYX OpenBet Purchase

Published Thursday, April 07, 2016 -
Online Gambling Giants Merge With NYX OpenBet Purchase

The latest announcement that NYX Gaming Group has agreed to acquire OpenBet, with U.K. gambling operator William Hill comes as the online gambling industry continues to consolidate and get more competitive.

It has been suggested that the OpenBet deal is the most significant merger and acquisition to be announced so far this year. It was revealed that NYX Gaming Group will acquire OpenBet for £270m, with William Hill investing £80m in the purchase and Sky Bet contributing an additional £20m.

OpenBet is a sports book and gaming software company based in the U.K. The firm supplies book makers, national lotteries and other government run betting organisations in regulated markets around the world. This 10 year commercial agreement will support the £280 million acquisition of OpenBet. The primary focus will be on the development of existing sports betting, gaming and retail platforms, offered by William Hill as well as a new platform to come over the next three years.

Sky Betting and Gaming will join William Hill in the NYX venture with both online operators supporting  the creation of a large NYX Gaming Group entity.

William Hill’s  Chief Executive Officer James Henderson commented, “Our new commercial agreement is a key step in delivering our technology strategy by enhancing our current platforms and, in parallel, developing a new back-end platform for William Hill to complement and support our Trafalgar platform, which is focused on our front-end user experience,” Henderson continued, “This route draws on the OpenBet team’s proven sports betting technology expertise and NYX’s gaming platform to give us a bespoke technology solution to support and deliver our UK and international growth strategies.”

NYX Gaming Group’s, CEO, Matt Davey, also commented on the move, “The acquisition of OpenBet by NYX completes the core portfolio of industry-leading products and services we offer to our customers.”

The transaction will join together two of the world’s most established proven and reliable suppliers to build an organization that will deliver the leading end to end solution for regulated gambling markets.



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