Amaya Plans Online Sports Betting for Euro 2016

Published Monday, May 23, 2016 -
Amaya Plans Online Sports Betting for Euro 2016

The embattled online gambling firm Amaya Gaming is forging ahead with expansion plans in the European online sports betting market. A recent announcement by the company revealed the intention to offer online sports betting services in France and Italy. The UEFA European Championship national football game event will be taking place across France in various venues from June 10th until July 10th and Amaya wants to take advantage of the potential betting activity. Euro 2016 is the cornerstone of UEFA, the governing body of European football, founded in 1954. The organization’s focus is to promote, protect and develop European football at every level and to promote the principles of unity solidarity, while answering all inquiries related to football in Europe.

Amaya’s subsidiary PokerStars has successfully launched the BetStars sports betting enterprise in regions around the globe. The effort being made to create a larger offering in the European sports betting market in time for the biggest summer football event is being made by a number of online sports betting operations.

The progressive and bold confident style that Amaya Gaming is known for is revealed in the statement to investors about the proposed launch in these two regulated jurisdictions by the interim chief executive officer Rafi Askenazi. Investors were informed that although the launch of a sports betting product in Italy is “actually quite imminent” and the team at Amaya was still working with the French gambling regulator ARJEL with expectations of a launch of the service before France hosts the EURO 2016 football tournament.

Askenazi stated,  “We are currently working with ARJEL and we are really hoping that this process with the regulator in France will be finalised before the Euro,” adding,  “The plan that we have is ‘yes, we do want to have it before,’ but it’s really not up to us; it’s a process which is going on with the regulator in France.”



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