Bet365 Hit With Massive Fine for False Advertizing

Published Friday, June 10, 2016 -
Bet365 Hit With Massive Fine for False Advertizing

The internet betting industry has safeguards within it that keeps online gambling in the many jurisdictions that it is regulated in honest and safe. A recent article published in Australia`s Sydney Morning Herald newspaper points to the issue of false advertizing and the retribution Bet365 received. The online gambling operator Bet365 has been handed heavy fine in Australia over a ‘free bet’ offer that was false. Australia’s Federal Court has issued Bet365 with a fine of Aus$2.75 million €1.8 million US$2.4 million after the court found the company guilty.  

The false offer of `$200 free bets for new customers’ between March 2013 and January 2014 had failed to prominently display the terms and conditions of the offer, which included a condition, for customers to receive the free bet, they had to first deposit and use $200 AUS of their own funds. Chairman of the Australian Competitions and Consumer Commission, Rod Sims took the operator to court, commented that he was “comfortable” with the fine, adding that it will “send a message” to other gambling companies active in Australia.

Sims continued, “These penalties should serve as a warning to all businesses that is it not acceptable to promote ‘free’ offers as a headline offer without ensuring that any restrictions or limitations are disclosed in a prominent way,” The court also told the company to send a corrective notice to those affected by the offer, which the judge said amounted to a “significant proportion” of the 73,000 customers the operator had when it ran the false advert. The court did acknowledge that the issue that Bet 365 had was linked with an unintentional software error.

A Bet365 spokesperson responded by saying, “Nevertheless, Bet365 regrets that, as a result of this error, it may not have adequately brought to the attention of customers’ terms and conditions associated with the promotion.

“Bet365 has introduced stricter compliance processes and controls, as well as improved staff training to prevent a similar issue arising again.”





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