NetEnt and Rank Strike Online Gambling Content Deal

Published Saturday, June 25, 2016 -
NetEnt and Rank Strike Online Gambling Content Deal

In Europe and Scandinavia the merging of online gambling operators and partnerships surrounding the industry are growing every day. The confluence of content users and suppliers is constantly creating  better products for the internet punter that are easier to access and negotiate.

An example of the multiple benefits of partnering in the gambling world is the recent announcement by NetEnt that it will see a unique agreement that brings a new supplier client agreement to NetEnt by way of UK-headquartered gambling company The Rank Group Plc.  

Rank Groups stands to build on its strong online presence in the UK by supplying the NetEnt games to Rank´s online divisions Grosvenor Casinos, developers  of the UK´s largest outlet of land-based casinos; and Mecca, a leading providers of bingo solutions to the UK. RankGroup brands include Spanish brand Enracha, holders of 9 venues offering bingo and electronic casino games to Spanish players which will also benefit from NetEnt’s content contribution. This technology content supply agreement that has been set up for Rank’s Grosvenor casinos is the second one this year.

Ciara Nic Liam, Rank Digital Head of Casino Games commented that the company was thrilled to add Net Ent´s content to the Grosvenor and Mecca Bingo online offering, in light of NetEnt´s track record in the UK, in a firm belief that  content offered by NetEnt would resonate well with Rank Group’s existing online gambling customers.

Enrico Bradamante, who is NetEnt Malta’s and European Market operations Chief commented that the company is delighted to expand their presence in the essential online betting UK market, and looked forward to leveraging his company´s strengths to engage punters more effectively in those markets facing in the U.K. offered by Rank’s Grosvenor and Mecca Bingo brands.

Convergence and merging of technology suppliers is giving punters and operators a presence that is made stronger and more diverse in an intensely competitive industry.


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