Gamblit & Caesars Social Gambling Partnership

Published Monday, September 12, 2016 -
Gamblit & Caesars Social Gambling Partnership

Headquartered in Glendale, California USA the Gamblit Gaming firm has struck a deal with Caesars Entertainment Corporation to expand Caesars reach in the land-based social gaming section. Gamblit Gaming is a leading technology provider in the emerging interactive gambling space, enabling a wide range of video game categories to facilitate wagering in online and on-site launches globally. The focus of the firm is to connect video games and gambling in the entertainment sector. Gamblit's platform provides all essential regulated technology, customer operations, and licenses enabling operators to concentrate on the essentials of providing a better gaming experience.

The multi-year deal with Gamblit will allow Caesars to become the first casino operator in the USA to launch Gamblit’s skill-based gaming positions.  Caesars Entertainment president and chief executive officer Mark Frissora commented, “Our agreement with Gamblit and the introduction of their skill-based gaming positions to our casinos are key milestones in our gaming innovation strategy and demonstrate progress towards creating the ‘Casino of the Future’,”

 “Caesars is proud to be first to bring these innovative games to our customers, and we plan to make skill-based games an increasingly important part of the gaming floors.”

Eric Meyerhofer, chief executive officer of Gamblit, also commented on the arrangement, “We wanted to start our landmark transformation of gaming with Caesars as their forward thinking strategy, innovative moves and wide reaching influence among consumers perfectly aligns with our objective to revolutionise the casino floor.”

The move that Caesars has made is an effort to get more of the youthful demographic to gamble. Gamblit Gaming is working on changing the gambling scene with online and mobile skill based games that players can wager real money on. Gamblit spokesperson Darion Lowenstein says the company wants to put simple video games on casino floors. Basically it is '90s arcade games, with the option to wager real money.



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