ASA Standards Breached By Three Online Gambling Operators

Published Thursday, October 20, 2016 -
ASA Standards Breached By Three Online Gambling Operators

The United Kingdom does keep up with the standards set by its society especially when it comes to the standards set for advertizing related to online gambling. A recent post regarding the banning of ads produced by sports betting operator TitanBet, Coral Interactive and Bgo Entertainment confirms the strength of the U.K.’s Advertising Standards Authority. The ban came after consumers complained about the promotions that ran over the summer in the U.K.

The Coral Interactive dispute concerned a newspaper advert which read: “England to beat Russia was 10/11 now 50/1. Winning paid in cash.” Small print at the bottom of the advert said, “New customer offer… If your selection wins, you will be paid in cash based on the normal price on site and will have your account topped up to reflect the enhanced price in free bets. If your bet loses, a £5 free bet will be credited to your account within 24 hours of settlement. Free bet stake not returned.”

Two complaints from customers were recognized as valid and the ASA told Coral Interactive, “to ensure that their future promotions included relevant applicable significant conditions where their omission was likely to mislead and that qualifications clarified, rather than contradicted, their headline claims,”

Titanbet also was reprimanded for an email that offered a risk free bet that woud qualified only if the bet was placed on an event finishing in the next four days.

According to the ASA, one of the online casino Bgo ads on television glamorized gambling depicting a man surrounded by casino chips and young women stepped over the advertizing line.

“We considered that the overall impression of the ad was that the man’s wealth was derived from his gambling wins, which viewers could also achieve. We therefore concluded that the ad suggested that gambling could be a way to achieve financial security, which was a breach of the Code,” The ASA ruled.



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