Australian Online Gambling Giants Plan to Merge

Published Tuesday, October 25, 2016 -
Australian Online Gambling Giants Plan to Merge

The interest in online gambling in Australia has been growing and companies offering internet gambling products are competing full tilt for Australian punter’s money. The profits for companies such as Tabcorp and Tatts sagged somewhat in 2015 when gambling licences in Australia were deregulated allowing competition from international bookmakers. As the two largest online gambling firms in Australia know to be competitive in the internet betting business there has to be strategic plan in place.

The recent news that these major players in the Australia market will attempt to join forces and  become an online gambling enterprise worth as much as $7.1 billion USD or £8.7 billion £. The plan still must pass the scrutiny of the respective company shareholders and possibly other regulatory issues to go ahead.

Founded in 1994 in Melbourne Australia Tabcorp and generated more than $787 million for the racing industry and made more than $2 billion in Revenue in financial year 2016. The company employs more than 3,000 people world-wide and has over 4,000 venues all across the land down under. Tabcorp has an impressive portfolio of brands including Sky Racing, Tabcorp Gaming Solutions, Keno, Luxbet and TAB which dates back to the sixties. The company also has a large number of partners.

Headquartered in the state of Queensland Tatts was formed way back in 1881 when George Adams created the first Tattersall’s public sweepstake on the Sydney Cup. Tatts Group has a clear vision for it future sticking to values that have seen positive results. The Tatts Group website explains, “Delivering the best customer experience is at the core of everything we do. We are always innovating and looking for opportunities to improve both our company and our products. We love solving problems and are not afraid to take risks. We share good ideas, do things quickly and keep learning.”


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