Online Betting Firm Lottoland Faces Critics

Published Thursday, January 19, 2017 -
Online Betting Firm Lottoland Faces Critics

The interest in lotteries is great in most parts of the world and the introduction of online lottery has given the pastime even more prominence. Some individuals have a gift for seeing an opportunity and seizing it with both hands creating a business resulting in massive success.

Such is the story of the entrepreneur that has made a fortune providing an online outlet for lottery lovers around the planet. Businessman Luke Brill was riding the bus on his way to work when he heard something on the radio that made him pay attention. Mr. Brill was intrigued by the massive upcoming US Powerball jackpot the multi-billion dollar lottery draw that was set to break records. The US lottery draw would eventually lead to the launch of a business which within a year would be revolutionising the gambling industry in Australia.  The managing director of the company Lottoland is Luke Brill and its branding is now main stream. The Gibraltar-owned business is a new model for online gambling lottery buffs which a few years ago was not invented as yet.

This online betting business is unusual in the gaming and gambling industry because it involves betting on lottery outcomes rather than entering the lottery itself. Participants can now bet on results of the biggest lotteries in the world, utilizing an insurance-based model Lottoland is able to match the cash prizes offered in those international jackpots.

Lottoland coming online was not welcomed by competitors who took legal action ahead of its launch which was eventually settled out of court. Experts in the field of problem gambling have also criticised it saying making lotteries more frequent increases users’ chances of developing a gambling issue.

Brill says Lottoland is offering innovation in an area for gamblers that has been stagnant and not accessible to the public. “We are grabbing that younger audience,” Brill said. Lottoland has signed up about 400,000 users in Australia alone.


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