NBA & Take-Two Partner for Official eSports League

Published Tuesday, February 14, 2017 -
NBA & Take-Two Partner for Official eSports League

The big challenge for sports organizations is to get a piece of the action when online gambling software developers create games that use the sports and teams for content. Last year the National Basketball Association in the USA and video game developer 2K decided to create the NBA 2K16: Road to the Finals eSports competition was considered a big leap for the video game industry. Licensing of team logos and all the kits is part of the reward gained by the franchises and as eSports betting continues to grow so will the big league profits both from fees and popularity.

ESports is still basically an untapped market, and the competition is increasing rapidly as more jurisdictions allow it and the millennial generation flock to the tournaments in droves. Wagering on the outcome for real money has also entered the game.

More than ever the field of eSport online betting sites has been expanding and the stakes are getting larger for start ups and developers. There is a variety of titles including first person shooter, real-time strategy, multiplayer online battle arena, and action real-time strategy games already available for the participant. Counter Strike Go, League of Legends, FIFA, Start Craft 2, Quake Live, Hearthstone, and Defense of the Ancients 2 are the most popular titles but adding soon to the action will be the National Basketball Association’s addition. The NBA 2K video game developer Take-Two Interactive Software has partnered with the organization for an official eSports league ESPN reported.  Both companies agree that eSports has the potential to make a lot of money.

Strauss Zelnick, CEO of Take-Two, commented “The financial consequences could be substantial,”  

NBA commissioner Adam Silver stated, “We look forward to combining our best-in-class NBA team operators with Take-Two’s competitive gaming expertise to create a brand new league experience.” The move is making other leagues think with

Major League Baseball commissioner Rob Manfred commenting recently the league is “reexamining” its stance toward sports betting.




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