William Hill & iSoftBet Partner for Online Content

Published Thursday, February 23, 2017 - Online-Casinos.com
William Hill & iSoftBet Partner for Online Content

William Hill  gambling has been growing since it was started in 1934 at a time when gambling was still illegal in Britain. The company has changed hands a number of times and has expanded its horizons all the way to Australia and beyond. The firm has just announced it has retained the services and content from online gambling software solution provider iSoftBet.

Both William Hill Interactive and iSoftBet have a rich and diverse understanding of the thriving online and mobile gaming market in the U.K. and other regulated jurisdictions. At the beginning of 2017 iSoftBet unveiled its plan to build on a “transformational” 12-month period established in 2016. Last year, iSoftBet expanded the reach of its Game Aggregation Platform (GAP) into a number of new areas.

Lauren Bradley, Manager of sales at iSoftBet commented then, “iSoftBet enters 2017 emboldened with confidence and enthusiasm after a transformational year.” Adding, “We want to attract new partners, enter new regulated markets and offer an even better service to those we are already fortunate to be partnered with.”

Now only a few months later the company has created another partnership to fulfill its proposed expansion strategy. iSoftBet will provide the entire portfolio of games to the William Hill Interactive Online offering through an integration with Openbet RGI. iSoftBet will also create exclusive content for the William Hill offering.

iSoftBet’s Managing director Nir Elbaz commented, “We are very, very excited about this fantastic opportunity to work with a leading bookmaker like William Hill,” “The brand is known throughout the industry and is a popular choice with punters.” “We are extremely confident that our content will fit in well alongside William Hill’s current offering and look forward to working with their team to produce exclusive, entertaining content.”

Gaming commercial director at William Hill Graeme Powrie, also said, “We are delighted to add iSoftBet content to our ever-growing portfolio. They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers.”



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