Fresh8 & Coral Partner For Online Gambling Advertizing

Published Saturday, March 04, 2017 -
Fresh8 & Coral Partner For Online Gambling Advertizing

The online gambling industry is constantly looking for ways to connect with the punter using media of all sorts to get their message across. A recent innovation by technology company Fresh8 Gaming is  changing the way gambling advertizing is presented on the internet. Founded in 2014 Fresh8’s marketing automation platform for the sports betting industry instantly connects sport fans with personalised bets. The platform delivers software with service solutions via a next-generation Ad Serving platform. Gambling operators such as SkyBet, Coral and BetVictor uses Fresh8 fully automated and multi-format display targets clients’ customer acquisition and improve player retention levels.

The Fresh8 platform enables publishers to improve the monetisation of their audiences through advanced marketing automation and optimisation techniques. It was recently revealed that British book maker Coral will launch a dynamic video advertising product for online gambling, partnering with Fresh8 Gaming.

Fresh8 will power auto-generated videos with real-time offers and odds across Coral’s digital video advertizing, including social networking platforms Twitter and Facebook. Personalized video advertizing will be available for any sport, event, market, bet type and customer special offers.

Senior mobile marketing manager at Coral, Paul Soithongsuk commented, “The Fresh8 platform will allow us to build real time adverts ensuring that we are always serving the most relevant content to our entire digital audience,” Soithongsuk continued, “This relevance is especially crucial in the light of the IGRG code changes meaning we have to be much smarter in our approach to messaging in video outside of free offers.”

Fresh 8’s managing director Andrew Sharland, also commented on the partnership, “We love working with forward thinking betting operators and are excited Coral have chosen us to power their dynamic video and banner advertising campaigns.” Adding, “We know our technology will add huge value both in terms of automation and the ability to personalise to customer segments and maximise conversion.”



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