Online Casino 888 Takes U.K. Gambling Commission Hit

Published Monday, May 15, 2017 -
Online Casino 888 Takes U.K. Gambling Commission Hit

Recently the U.K.’s Gambling Commission the government watchdog that keeps the industry thriving on the up and up announced it will investigate a subsidiary of 888 Holdings regarding the firm and its compliance of rules set out for self exclusion from online gambling web locations.  The Gambling Commission is reviewing whether the business is satisfying the social responsibility requirements set by the Commission with effective procedures available to help bettors manage their gambling activity.

The commission's Licence Conditions and Codes of Practice have required all licensed gambling operators to avoid misleading consumers about promotions which has been the focus of the crackdown on the online gambling industry and its practices. Operators must state in clear terms what a 'free bet', 'bonus' or similar offer really means and what punters must do in order to qualify for these deals.

Customers have the choice whether to ‘self exclude’, preventing them from betting for a defined length of time, a minimum of six months is common. Online gambling operator William Hill recently pointed the self exclusion option to be diminishing the company’s profits. The ‘time out’ option is also available to punters and operators must offer the time-out choice for 24 hours, one week, one month or as many as six weeks.

The penalty in the public’s eye is clearly administered with the 888 stock taking a hit of seven percent after the announcement of an assessment into the firm by the U.K. Gambling Commission.

888 said it was “dedicated to providing players with a responsible as well as enjoyable gaming experience” and the subsidiary would be “proactively engaged” with the Gambling Commission in its review.

Brokerage Peel Hunt said it expected a fine for the company and changes to its policy and practice. "It appears this public process is now the Commission’s preferred way of regulating the gambling industry and fines and bad publicity are part of the cost of doing business," Peel Hunt added.




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