Scientific Games Purchases NYX Gaming Group

Published Thursday, September 21, 2017 -
 Scientific Games Purchases NYX Gaming Group

Sports betting, with all of its forms and opportunities is one of the cornerstones in the gambling universe. The online sports betting industry has been making its way into main stream sport sponsorship and the public seems comfortable with it. Watching the mergers and acquisitions in the sports betting field especially in the USA is an interesting pastime for investors in the business.

A recent acquisition makes perfect sense for those gambling services and product providers that are betting on a larger legal sports betting market in the USA. The NYX Gaming Group is being acquired by Scientific Games for an estimated $631 million in an effort to be ready for legal sports betting in more US jurisdictions.

Scientific Games revealed in a press release, that this purchase will further strengthen its “leadership position and ability to provide the broadest portfolio of content, technologies and digital products and services for its global Gaming and Lottery customers.”

Scientific Games CEO Kevin Sheehan commented on the arrangement, “This strategic and financially compelling acquisition combines NYX’s premier digital gaming and sports betting platforms and expansive distribution network to our own global, industry-leading content, technologies and digital products and services,” adding, “ NYX ideally positions us to capitalize on the growing online gaming and sports betting markets.”

NYX  CEO Matt Davey also spoke on the acquisition, “We see great potential for the US market to accelerate over the next several years, in both gaming and sports betting, and we are well positioned for this opportunity, as it develops,”

NYX’s connections with bookmakers such as William Hill, which is already established in the US, as well as Bet365 and Ladbrokes Coral will be a great asset to Scientific Games and NYX’s digital sports book made available throughout Scientific Games’ worldwide gaming and lottery networks.  

Nevada based Scientific Games is the gambling industry’s only full-service provider offering diverse products, technology and services that can be customized to meet the unique requirements of most sectors of the wagering world.






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