EuroMillions Lottery Now Prohibited in the U.K.

Published Saturday, December 02, 2017 -
EuroMillions Lottery Now Prohibited in the U.K.

Protecting the interests of online gambling consumers from outside influences is a big part of the responsible efforts made by gambling commissions and authorities in many jurisdictions around the world. Following public complaints from National Lottery operator Camelot, which stated that Lottoland was undercutting its EuroMillions revenue by not matching the higher ticket prices charged by the National Lottery the government in the United Kingdom has prohibited third-party betting on EuroMillions lottery draws.

Last March, the UK Department for Digital, Culture, Media and Sport (DDCMS) created an open consultation on ‘Prohibiting Third Party Betting on Non-UK EuroMillions Draws.” The resulting action by the DDCMS is, “to introduce a new license condition to prohibit consumers in Great Britain from placing bets on EuroMillions games which take place outside the UK.”

The DDCMS commented it is “mindful of the effect on impacted businesses” like Lottoland, and thus it will “tailor the license condition to ensure it is in line with our aims to reduce consumer confusion.” The fine of £150k was levied against Lottoland for not being upfront with consumers that they were, “betting on the outcome of a lottery draw and not actually taking part in a lottery.”

CEO of Lottoland, Nigel Birrell called the DDCMS decision “unjustified” and would set “a dangerous precedent for policy-making on the basis of no evidence.” Birrell, who criticised UK lottery operators’ outdated business model, said the decision “will do nothing but stifle innovation in the sector.” The business model of Lottoland has been criticised because it takes away money from good causes and charities: many lotteries such as the British National Lottery give a sizeable percentage of ticket sales to charity, while secondary lotteries such as Lottoland do not.

Lottoland’s disruptive business model is causing issues in other jurisdictions, including Australia, which recently announced it would prohibit third-party betting on domestic lotteries.



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