Norway Will Attempt To Reduce Online Gambling Adverts

Published Tuesday, December 12, 2017 -
Norway Will Attempt To Reduce Online Gambling Adverts

Norway has some of the strictest anti-gambling laws in all of Europe. Norway isn't a member of the European Union and is not subject to the pressure that its neighbors in Finland and Sweden are experiencing to liberalize the state operated monopoly.

The only two legal betting sites in Norway are Norsk Riskoto for horse racing and Norsk Tipping for lotteries, sports betting, poker, keno, and scratch card games. In 2008, Norway made it illegal for punters to play at offshore gambling sites even though the Norwegians play at unlicensed offshore sites without any issues.

The Payment Act of Norway which was passed in 2010 makes it difficult sometimes to do online gambling banking. The legislation isn’t targeting individual punters it only addresses the banking industry operating in Norway. It is the Norwegian version of the Unlawful Internet Gambling Enforcement Act and similar to the UIGEA, the Payment Act attempts to curtail illegal online gambling in the jurisdiction.

Now in yet another measure to stop the flow of funds out of the country Norway is ratcheting up its protectionist crackdown on internationally licensed online gambling site’s advertising campaigns.

The current culture minister for Norway, Linda Hofstad Helleland, has announced plans to introduce legislation to restrict the ability of international gambling operators to send marketing campaigns into Norway.

Helleland revealed Norway’s restrictive advertising regulations only “hit a part of the market” as operators have learned to “adapt” their lines of communication to circumvent the restrictions. Helleland maintains that she conferred with European Union officials regarding how best to combat the unwanted advertising. This protectionists motive was supported by the European Commission confirming that it will dropping all online gambling infringement proceedings against EU member states.

Acting secretary-general of Norwegian anti-addiction organization ACTIS, Pernille Huseby, was quoted by Norway Today saying international gambling operators were running an average of 62 commercials per hour using Norwegian-language channels.



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