Dreamworx Online Bought By Catena Media

Published Monday, January 22, 2018 - Online-Casinos.com
Dreamworx Online Bought By Catena Media

Catena Media is still on the acquisitions quest with yet another purchase of the sports, casino and financial services company Dreamworx Online. Dreamworx operates websites such as Sportwettenanbieter.com, Fussballwetten.info and DeutscheFXBroker.de.

Catena is expecting to complete the deal before the end of January that amounts to a payment of €9.5m ($11.6m), of which €4m will be paid with newly issued shares in Catena, and the remaining €5.5m in cash. Catena Media is also expecting the acquired assets to generate as much as €600,000 in quarterly sales, with an operating margin of approximately 80%.

The new acquisition will become part of Catena’s sport division, operated by Baybets, which Catena Media bought back in December of 2017.

 Acting chief executive of Catena, Henrik Persson Ekdahl, commented of the deal, “The assets of Dreamworx Online will strengthen our position as the leading affiliate in Germany.”  Persson Ekdahl continued, “This will place us in the top position, short-term for the Fifa World Cup 2018 as well as long-term.”

Baybets, it was suggested may add the increased performance of the Dreamworx assets to existing earn-out calculations, and the maximum earn-out payments to Baybets will be amended. The maximum amount of the first earn-out payment will now rise from €20m to €23m, while the second earn-out payment will increase from €43.5m to €50.5m.

Up to 40% of the earn-out payment related to the Dreamworx Media assets can be paid in the new Catena shares. As a result, Catena expects total earn-out payment for Baybets, in a “reasonable scenario”, to jump from €30.5m to €39m.

Catena Media began in 2012and has evolved into one of the world’s most successful online lead generation companies in the iGaming industry, with over 250+ employees in Malta, the United Kingdom and Serbia.

 

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