International All Sports Sponsors Australian Grand Prix

Published Saturday, March 28, 2009 -

International All Sports (IAS) Limited has announced with pride that it will sponsor the Australian Grand Prix Corporation. The two year deal will be primarily for two of the Australian Grand Prix Corp's premier sporting events.

The sponsoring agreement will have serve as the online betting partner for the Formula One Australian Grand Prix, which is branded by ING concluding this 29th of March with the main race in Melbourne, and in October the Australian Motorcycle Grand Prix will be also be sponsored.

Mark Read, Managing Director for Melbourne-based IAS said, ' is proud to partner with the Australian Grand Prix Corporation," adding, "The deal is a milestone for the company and signifies our commitment and strategy to support Australian sport and racing through the establishment of niche alliances. It also reaffirms our presence as a leader in Australian wagering."

Drew Ward, Chief Executive Officer for the Australian Grand Prix Corporation, said, "We welcome in joining the growing list of sponsors for this year's Grand Prix, which is shaping up to be a truly fantastic four-day event,"

The Formula One Australian Grand Prix is the first in this season's list of 17 events scheduled to take place around the world until November with IAS' deal incorporating online wagering advertising and promotional rights.

International All Sports Limited (IAS) is a publicly listed company on the Australian Stock Exchange, with turnover last year 2007/08 in excess of $1.2 billion. IAS was established by Mark Read, who is still the managing director, back in 1996, he brings over 30 years of wagering expertise to the project. IASbet is without doubt the leader in Thoroughbred Wagering, now racing of a different sort will be part of its business experience. The company is licensed by the Northern Territory Government and Queensland Racing in Australia. All jurisdictions are highly regulated and safe.

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