Haydock Sports Bodog Group Tackle Asia

Published Monday, April 13, 2009 - Online-Casinos.com

Antigua based Bodog Group is pleased with it's new partnership with Haydock Sports which has been operating in Asia since 2006 under the authority of an Interactive Gaming License issued by First Cagayan under the laws of the Republic of the Philippines. Haydock is headquartered in Manila and is led by its Managing Director and industry veteran Ian Dunning.
The move provides an exclusive license to the Bodog brand for online gaming within Asia, and access to an immense portfolio of creative assets and resources. The agreement also provides mechanisms to cross-license proprietary technologies that will benefit both parties and, ultimately, the customer.

Dunning remarked, "The Haydock team brings over a century of industry experience, coupled with deep regional expertise. Asia is not a market for the faint of heart, but we are absolutely confident that the fusion of the powerful Bodog brand and technologies with our infrastructure and expertise will be simply unstoppable. The synergies are tremendous." He added, "We expect to have a Bodog suite of products in-market prior to the start of the next European football season. The excitement of the staff and of our partners to the news has, frankly, been overwhelming, the game is about to change in Asia."

"We know that Bodog was considering a number of potential licensees, but we were confident that Haydock would emerge from the exhaustive diligence process as the premier choice of partners in the region," says Dunning. "Obviously, we were pleased to be right."

The Bodog group of companies includes an online Sportsbook, Casino, Poker Room and a suite of other world-class gaming products. The Morris Mohawk Gaming Group is the exclusive operator for North American services under the Bodog Group brand.

Haydock currently operates 9play.com which targets the Asian market in Chinese and English.The site offers an array of games and betting opportunities including running ball on most major matches, world-class sports betting, and a live dealer casino providing the best in Baccarat, Sic Bo, Roulette and Crazy21 Blackjack.

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