Harrah's Online Goes to Montreal

Published Saturday, May 30, 2009 - Online-Casinos.com

Montreal, Canada, one of the closest Canadian, cities to the USA also may be the most 'European' of cities in Canada, has been chosen as the new headquarters for Harrah's new Interactive Entertainment division.

Harrah's Interactive Entertainment (HIE), is still quiet about the decision but according to Poker News it's official. The new HIE Chief Executive Officer Mitch Garber will be familiar with the pace of Montreal because Mr.Garber is from this vibrant city.

Harrah's has mandated Mr.Garber to offer legal and government licensed gambling in the UK and elsewhere and Europe, and to explore opportunities to partner the WSOP and Harrah's with state-run lotteries and other gambling operations and services. Montreals international flair will give the new division greater freedom to pursue online and land-based marketing opportunities in many other jurisdictions. It was reported that Garber made it part of the agreement he made with Harrah's that Montreal be the headquarters of the new Harrah's Interactive Entertainment division. Garber has started with small core staff for his recently acquired job.

Expansion of the already huge World Series of Poker brand is a goal Mr.Garber has for his staff. He was recently quoted as saying, "There is a hunger for World Series of Poker events, like PGA golf, with events taking place everywhere, whether it is Moscow, Montreal, Rome. Our intent is to deal with government and licensing authorities in every jurisdiction to grow the World Series of Poker."

Seth Palansky, current Communications Director for the WSOP commented, "We believe we have the premier brand in poker. While there's a lot of competition and a lot of people have done well, the combination of our brand and having the most trusted name in poker makes for a great opportunity, one that we're looking forward to developing in the months ahead."

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